Marketing Leadership That Drives EBITDA, Not Just Brand Awareness
Our Marketing Value Accelerator™ system delivers real growth within Private Equity hold periods, giving portfolio companies the strategy and execution needed to scale.
ESTABLISHED IN
2010
AVERAGE ROI
15x
COMPANIES SCALED
250+
Private Equity-Aligned Fractional CMO With a System That Works
Scaling a Portco Shouldn’t Feel This Hard.
Most PE-backed companies struggle to scale because their marketing is inconsistent, underfunded, or led by junior teams.
You can’t afford to waste another quarter guessing what works, especially when EBITDA growth is the goal.
With over 15 years of experience scaling businesses, we embed inside your business and lead your marketing team with a sharp focus on execution, ROI, and enterprise value.
The Marketing Value Accelerator™ is built for portfolio companies and designed to drive measurable growth within the holding period.
Top Sectors We Scale
Industrial & Manufacturing
Information & Communication Technology (ICT)
HEALTH, MEDICAL & Life Sciences
Consumer & Retail
Financial & WEALTH
Agri-Forestry
The Marketing Value Accelerator™
Marketing Built to Impact the P&L — Fast!
Our proprietary system is designed to plug directly into your portfolio company, align with your exit strategy, and start delivering ROI within weeks, not quarters.
The 4 Core Pillars
Market Clarity: Position the company to win with its highest-value segments.
Demand Engine: Launch ROI-focused campaigns that generate qualified pipeline fast.
Team Oversight: Elevate the internal team or manage agencies with CMO-level leadership.
EBITDA Execution: Focus only on marketing efforts that move revenue, margin, and valuation.
Who This Is For: Private equity firms and PE-backed companies aiming to maximize EBITDA growth within the hold period through focused, execution-ready marketing.
Schedule a complimentary consultation to discuss your firm's marketing challenges and explore how our Accelerator can drive meaningful growth.
What Happens When Marketing Is Built for EBITDA
Revenue Grows With Less Guesswork
We deploy data-backed campaigns that target high-value segments, reduce CAC, and generate quality leads fast. You’ll see pipeline momentum without wasting time on weak channels or generic messages.
CAC Drops While Margins Improve
From better targeting to improved sales enablement, our approach reduces customer acquisition costs while lifting average deal size, supporting stronger gross margins and enterprise value.
Time-to-Impact Shrinks Immediately
The system is built for urgency. Most companies see measurable impact in under 90 days. We focus only on the highest-leverage changes that affect top-line and bottom-line performance fast.
Leadership Bandwidth Expands
We embed real marketing leadership so CEOs and execs can focus on ops and growth. No more managing freelancers or agencies — we drive strategy and team performance without adding full-time headcount.
Exit Readiness Gets a Real Boost
We track marketing performance using metrics PE firms care about, from contribution margin to ROI. When it’s time to exit, your marketing engine won’t just look good, it’ll back the story with real numbers.
Marketing Engine That Performs
Our program is for PE partners or portfolio company CEO ready to align marketing with real value creation.
A Few Private Equity Clients
WORDS FROM THE WISE
Letter From Our Clients
"Having access to a CMO’s expertise at this level was something our portfolio company hadn’t considered before working with you. Your ability to integrate seamlessly into our leadership team and provide strategic, investor-aligned marketing leadership has been instrumental in positioning us for scale and exit readiness."
- Anne W.
(Founder & CEO)
Private Equity
"You stepped in with precision, filling critical marketing leadership gaps at our portfolio company during a high-growth phase. From refining market positioning to executing scalable demand-generation strategies, your impact has accelerated growth and enhanced valuation. Your ability to bridge strategy and execution is exactly what we needed."
- Mitch D.
(Managing Partner)
Venture Capital
"What sets Aloor & Co. apart is that you don’t just advise, you lead. Many fractional CMO services stop at high-level frameworks, but you embedded yourself into our portfolio company, ensuring strategic initiatives were implemented effectively. Your leadership helped us create scalable marketing systems that support long-term value creation."
- Sara M.
(Operating Partner)
Private Equity
Custom Marketing Leadership for Private Equity
Marketing Consultant or Strategic Advisor
For private equity firms seeking expert marketing guidance and ongoing support.
Receive strategic marketing advice to enhance your firm's positioning and outreach efforts. Our advisory services provide the insights needed to drive sustainable growth and investor engagement.
Here's what you get:
Ongoing strategic consultations
Performance assessments to refine marketing tactics
Support with daily marketing decisions to maintain proactive initiatives
"Game-changing CMO guidance and expertise!"
Anne W. (Founder & CEO)
Here's what you get:
Leadership and mentorship for marketing teams
Growth-oriented marketing strategies
Implementation of systems for sustained results
"More than strategy – true execution support!"
Sara M. (Operating Partner)
Interim Marketing Leadership
For portfolio companies undergoing transitions or looking for rapid growth.
Access immediate senior marketing leadership to navigate periods of change or expansion. Our interim services offer high-level guidance, team mentoring, and strategic planning to drive success.
Interim CMO
For businesses scaling fast or in transition.
When your company needs immediate senior marketing leadership but isn’t ready to hire a full-time CMO, we step in to fill the gap. From building strategies to streamlining processes, we’ll ensure your marketing is set up to scale.
Here's what you get:
High-level leadership and team coaching
A marketing strategy built for growth
Systems and processes to drive long-term results for your organization
"More than strategy – true execution support!"
- Anne M. (Operating Partner)
Portfolio Company Growth Accelerator
For private equity firms aiming to rapidly enhance the value of their portfolio companies.
Engage in a comprehensive program designed to accelerate marketing efforts within portfolio companies, aligning them with growth objectives. Our accelerator provides hands-on leadership, strategic roadmaps, and team development support.
Here's what you get:
Customized growth plans for each portfolio company
Active leadership in executing critical marketing projects
Assistance in building and enhancing internal marketing teams
"Versatile & impactful growth!"
Mitch D. (Managing Partner)
Aloor & Co.
Founded in 2010, our strategic marketing team bridges the gap between boardroom vision and on-the-ground execution. We’ve scaled marketing teams, grown revenue, and improved EBITDA for PE-backed and growth-stage companies across industries.
We bring:
CMO-level oversight without full-time overhead
Proven playbooks tailored to private equity timelines
AI-enhanced systems for faster, leaner execution
A no-fluff, outcome-first mindset
If you're a CEO or PE partner ready to align marketing with value creation, let’s talk.
Strategic Marketing Leadership for Portfolio Growth
Integrate a seasoned Chief Marketing Officer into your portfolio companies to enhance marketing strategies, establish scalable systems, and execute impactful growth initiatives. Achieve results without the long-term commitment or expense of a full-time hire.
Aloor & Co.
FRACTIONAL CMO
Fully integrates with your leadership team
Owns business goals, not just project objectives
Adopts your existing tools and communications platforms
Access to a wider team with 360° marketing expertise
Month-to-month billing with no long-term commitment
Operational leadership, from tech stacks to project management to organizational design
Compared To:
In-House Marketer
Fully integrates with your leadership team
Owns business goals, not just project objectives
Adopts your existing tools and communications platforms
Compared To:
Full Service Agency
Access to a wider team with 360° marketing expertise
Month-to-month billing with no long-term commitment
What ROI can we expect from using your Fractional CMO services?
Our team delivers measurable ROI by ensuring marketing efforts directly contribute to value creation, revenue growth, and portfolio optimization. We align marketing strategies with investment objectives, streamline go-to-market execution, and optimize demand generation to maximize impact. For private equity firms and their portfolio companies, the return comes in the form of:
Increased Enterprise Value (EV): Strengthening brand positioning and market penetration to drive higher valuations at exit.
Accelerated Revenue Growth: Implementing scalable marketing systems that enhance lead generation, customer acquisition, and sales conversion.
Operational Efficiency: Reducing marketing inefficiencies, improving CAC-to-LTV ratios, and ensuring resources are allocated where they drive the highest return.
Faster Go-to-Market Execution: Launching and scaling marketing initiatives that align with funding milestones and investor expectations.
On average, our clients experience a 15x to 20x ROI as we eliminate waste, implement data-driven growth strategies, and create marketing infrastructure that supports long-term scalability.
How does your Fractional CMO team integrate with our existing team?
Our Fractional CMO team integrates seamlessly as an embedded strategic partner within your portfolio company’s leadership team, aligning marketing efforts with investor expectations and growth objectives.
We quickly assess internal capabilities, identify gaps, and establish clear roles to ensure marketing execution is optimized for scale. Acting as both a strategic leader and an executional force, we work closely with executives, sales teams, and operations to drive alignment and accelerate revenue generation.
Key integration strategies include:
Bridging Gaps Between Sales, Marketing, and Operations: Ensuring marketing initiatives support sales enablement, customer acquisition, and retention for sustained growth.
Implementing Scalable Systems & Processes: Introducing best-in-class tools and frameworks to enhance collaboration, optimize workflows, and maximize efficiency.
Providing Executive-Level Leadership Without Disrupting Culture: We embed ourselves as trusted advisors, empowering existing teams while ensuring alignment with long-term business goals.
Our approach allows portfolio companies to gain senior marketing leadership without the long-term commitment, ensuring that execution happens efficiently, and revenue-impacting strategies are implemented with speed and precision.
How much do your Fractional CMO solutions cost?
The cost of our Fractional CMO solutions varies depending on the scope of work, level of involvement, and growth objectives of your portfolio company. Our flexible engagement models provide private equity firms with executive-level marketing leadership at a fraction of the cost of hiring a full-time CMO.
Typical Cost Comparison:
Full-time CMO: $250,000+ annually (plus benefits, bonuses, and equity)
Fractional CMO: A cost-efficient, high-impact alternative, allowing resources to be allocated toward execution, demand generation, and ad spend.
This structure ensures that capital is deployed where it drives the highest return—whether in growth initiatives, performance marketing, or scaling sales enablement efforts.
We offer customized engagement plans based on your firm’s needs, whether it's interim leadership during a transition, strategic oversight for scaling, or hands-on execution for high-growth initiatives.
What industries benefit most from your Fractional CMO services?
Our Fractional CMO services are designed for private equity firms and their portfolio companies in industries that require strategic marketing leadership to drive scalable growth, increase valuation, and accelerate market penetration. We specialize in industries that benefit from high-growth, data-driven marketing strategies, including:
Technology & SaaS: Optimizing go-to-market strategies, customer acquisition, and retention for high-growth tech startups and enterprise SaaS solutions.
Healthcare & Biotech: Positioning biotech, medtech, and healthtech companies for commercial success and investor interest.
CleanTech & AgTech: Helping sustainable innovation companies expand market presence and attract institutional investors.
Advanced Manufacturing & B2B Services: Scaling industrial and supply chain-driven businesses with digital marketing transformation.
Financial Services & FinTech: Crafting demand-generation strategies for PE-backed financial firms and disruptive fintech startups.
Sector-Agnostic Growth Expertise:
We also support sector-agnostic private equity firms looking to enhance marketing performance across their entire portfolio—helping companies scale efficiently, improve brand positioning, and drive measurable results without the overhead of a full-time CMO.
How do we measure the success of your Fractional CMO team?
The success of our Fractional CMO services is measured through clear KPIs, investor-aligned business outcomes, and long-term value creation for portfolio companies. Our focus is on scalable growth, operational efficiency, and marketing strategies that directly impact enterprise value.
Key Performance Indicators (KPIs):
Revenue Growth: Increased top-line revenue, improved customer acquisition, and higher conversion rates across portfolio companies.
Marketing ROI: Optimized marketing spend, reduced customer acquisition costs (CAC), and improved lifetime value (LTV) to maximize returns.
Investor & Exit Readiness: Enhanced market positioning, stronger valuation multiples, and increased attractiveness to potential acquirers or next-round investors.
Scalability & Operational Efficiency: Implementation of repeatable, data-driven marketing systems that support long-term portfolio growth.
Brand Authority & Market Leadership: Strengthened brand presence, share of voice, and competitive positioning within key industries.
We ensure full transparency with regular reporting, data-driven insights, and executive-level performance reviews, ensuring that every marketing initiative contributes to business and investment objectives.
Free Guides For Scaling
Close the Leadership Gap:
Without strategic marketing leadership, growth stalls, and opportunities slip through the cracks. Learn how to align your marketing efforts with your business objectives.
Avoid Costly Mistakes:
Trial-and-error marketing is expensive and inefficient. These guides provide actionable insights to help you avoid common pitfalls and accelerate your path to success.
Scale with Confidence:
Get the clarity you need to scale smarter, not harder. Whether it’s improving leadership, lead generation, or ROI tracking, these guides set you up for sustainable growth.
Your businesses deserve better results. Start by downloading these game-changing resources today.
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